Pivot TV

Content Marketing

 

Pivot is an American digital cable and satellite television network owned by Participant Media. Targeting young adults between 18 and 34 years old, the channel is known as a "disruptive TV" service with a focus on social advocacy. Pivot knew that they wanted to engage socially conscientious millennials through short films and get creatives involved …somehow. Through a series of Students of the World productions, Pivot developed a branded content program pipeline in collaboration with its Ad Sales team, which resulted in more than sixty films.

 

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