The Louisiana Workforce Education Initiative, also known as LWEI, is a nonprofit organization focused on closing the gap between the growing number high-skill job opportunities in Louisiana and the workforce that requires the training and education to fill them. In order to convey more of the inspirational purpose that this organization embodies, we decided to develop a new name and logo that would also be the theme for a multiyear statewide communications campaign.
And so Louisiana Calling was born in 2015.
The name, Louisiana Calling, challenges state residents to find their career — their life’s calling — from the many exciting pathways available to them. It also represents the state of Louisiana’s call for its residents to seize on these new educational and career opportunities.
With the campaign’s upcoming launch in November, we are excited to share our 360-degree branding, communications and marketing platform with the world. The first education and career innovation of its kind, Louisiana Calling will expand educational and career opportunities and help meet Louisiana’s future workforce needs