Clinton GLobal Initiative

Overview

In 2005, Students of the World (SOW) made a two-year commitment to the Clinton Global Initiative (CGI) to document the work that CGI was doing around the world. CGI convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges. In the past 10 years, 35 SOW production teams from 10 universities have traveled to 102 countries to shine a light on the work of nearly 40 CGI organizations. Most of the SOW original content has been screened at the annual CGI conferences.

Working with a large network of millennial creatives, SOW has created over 100 short films for CGI and its partner organizations, including P&G Children’s Safe Drinking Water, Water.org, LIVESTRONG, The Nature Conservancy, and many more. These can all be viewed in the Assets section and are briefly summarized in the Solutions section.

Challenge

SOW partnered with CGI to document the work that the Clinton Global Initiative and its partners were doing to solve the world’s most pressing issues. SOW needed to tell the stories of CGI in an interesting way that could easily appeal to Millennials, potential donors, and stakeholders alike.

Solution

To document the work of CGI, SOW engaged their strong community of student filmmakers over the years to craft compelling and inspiring media portfolios, including short films, photo stories, animated films, written articles, and social media content. Many of these projects are described below, in chronological order:

  • Vital Voices: In 2007, Vital Voices commission SOW to document their human trafficking relief/awareness efforts in Thailand.

  • TYO:  In 2007 Hani Masari made a commitment to the Clinton Global Initiative to improve the lives of the next generation living in the Middle East, and in 2008 he opened the doors to Tomorrow's Youth Organization. In 2009, TYO commissioned SOW to highlight how they’re enabling children, youth, and parents in disadvantaged areas of the Middle East to realize their potential as healthy, active and responsible family and community members.Produced by Students of the World, 2009, and screened at the 5th Annual CGI Conference.

  • P&G: SOW's relationship with Children’s Safe Drinking Water began in 2008, when we were challenged to created a video that introduces CSDWs commitment to the Clinton Global Initiative (CGI) and the unique ways in which CSDW was distributing water purification packets to communities in Kenya. SOW was commissioned to produce multimedia projects for P&G in 2010, 2011, and 2012.

  • Water.org: In 2009, Water.org commissioned Students of the World to create three films and a comprehensive photography package to document their progress in India and introduce the new initiative in Bangladesh. The client was in process of merging +rebranding from WaterPartners International to Water.org. The video about india screened at the 5th Annual CGI plenary session. Videos were featured on Water.org, used at conferences, and circulated and highlighted on World Water Day 2009.

  • Seeing is Believing: Six students from the University of Michigan traveled to Tanzania in 2009 to document the work of Standard Chartered's Seeing is Believing (SiB) initiative, which aspires to eliminate avoidable blindness around the world. Together with the International Agency for Prevention of Blindness (IAPB) and the World Health Organization, SiB launched the Vision 2020 The Right to Sight, the global campaign to eliminate avoidable blindness by 2020.

  • Make It Right Foundation: The Make It Right Foundation is a nonprofit organization that works to build safe, green, and affordable homes for residents in the Lower 9th Ward of New Orleans. This video was screened at the Clinton Global Initiative 2010 Annual Meeting in New York. Students from Michigan, Harvard, and Duke worked on this production.

  • LIVESTRONG: In 2012, LIVESTRONG commission SOW to shine a light on their anti-stigma campaign in Mexico, “Comparte tu Historia”, and in China, with the goal to raise awareness of the global cancer burden and reduce the stigma associated with cancer.

  • The Nature Conservancy: In 2012, TNC commissioned SOW to create seven films highlighting the simple & natural solutions implemented by The Nature Conservancy and their partners to help combat the negative impacts of climate change.

Strategic Approach

The strategic approach that SOW took towards CGI’s challenge involved a unique approach that helps to characterize many of SOW’s projects. With these videos, SOW was able to leverage its strong creative community to address the challenges. We were able to demonstrate our ability to get filmmakers on the ground, have them learn from their experiences, and work with a variety of communities and demographics. Our approach also guaranteed that a new generation of creatives and filmmakers would have access to exciting, purpose-driven opportunities.

Results

Throughout SOW’s partnership with CGI, over 100 films were created to document nearly forty different campaigns. These videos were shared by the national accounts of the organizations and screened at CGI conferences in NYC, reaching hundreds of thousands of people in the USA and abroad.

All Assets