Case Studies


The american Institute of architects

The American Institute of Architects (AIA) engaged The Purpose Institute, The Butler Bros, and CSpence Group to help them create a PR/Awareness campaign. Together we created and launched an overarching multimedia campaign called "Look Up." The goal of the campaign was to ignite interest, build excitement, foster pride and respect for what architects do and why they do what they do to help people understand the positive impact and value that architecture delivers. 



Robin McGraw: iAspire and iaspire for her

Pivot TV engaged Students of the World and CSpence Group to create a two-phase national campaign that would shine a light on the work of When Georgia Smiled: the Robin McGraw Revelation Foundation. The Foundation creates and advances programs that help women and children, especially those affected by domestic violence, live healthy, safe and joy-filled lives.



Pivot TV

Beginning in 2013, Pivot TV engaged Students of the World (SOW) to create compelling content that targeted socially-conscious millennials. Pivot TV is a TV channel that targets millennials with a wide set of talents and interests. This content ranged from short films to social media campaigns to basic ideation and creative consulting. More than 60 films from Students of the World and the SOW community were created for Pivot TV.

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CLinton global initiative 

In 2005, Students of the World (SOW) made a two-year commitment to the Clinton Global Initiative (CGI) to document the work that CGI was doing around the world. CGI convenes global leaders to create and implement innovative solutions to the world's most pressing challenges. In the past 10 years, 35 SOW production teams from 10 universities have traveled to 102 countries to shine a light on the work of nearly 40 CGI organizations.